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News · Jetour Europe · April 25, 2026Auto China 2026: Jetour and Soueast under one roof
During Auto China 2026 in Beijing, Jetour International held its first joint annual conference for the Jetour and Soueast brands, under the theme “TOGETHER & FORWARD”. According to the company, more than 1,000 partners from around 100 countries and regions attended.
Events like this are not product premieres, they are structural news. For markets where the brand is still at the beginning, that says more than any concept car on a stand.
Two brands, one international organisation
The core of the conference was merging the overseas business of Jetour and Soueast into one shared international organisation. Instead of two parallel sales structures with duplicated processes there will be one — for partner support, logistics and parts supply.
The company also confirmed cumulative sales above 2.26 million vehicles and stressed the role of export markets in further growth. The “TOGETHER & FORWARD” theme was accordingly aimed at partners rather than end customers.
Why it counts for buyers in Europe
A shared overseas organisation consolidates parts warehousing and ordering routes. For markets with only a few cars on the road, that is exactly the difference between “three days” and “three weeks”.
Partner conferences with a thousand attendees are not staged for side markets. The effort signals that the export business is run for the long term — the basis of any ten-year warranty promise.
The larger the international base, the more likely models are developed with European requirements in mind — homologation, driver assistance, charging connectors.
Frequently asked questions
What did Jetour do at Auto China 2026?
Jetour International held its first joint annual conference for the Jetour and Soueast brands, with more than 1,000 partners from around 100 countries and regions, under the theme “TOGETHER & FORWARD”.
What is Soueast?
Another brand within Jetour International, looked after together with Jetour by a single overseas organisation since 2026.
Does that change anything about buying in Europe?
Nothing in the buying process: sales, EU registration, warranty and service continue to run through Auto China as the official Jetour dealer. The merged overseas organisation works in the background, mainly on parts logistics and processes.
Experience Jetour
Configure your Jetour online or talk to us — advice, test drive, financing.
All figures per the manufacturer data sheet and correct at the date of publication. Prices are gross for Europe; equipment, consumption figures and timings may change. Editorial status of this article: August 9, 2026.
